Friday, November 17, 2006

Playstation 3 Makes Its Debut in USA

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Die-hard gamers and entrepreneurs shelled out $500 or more for Sony's PlayStation 3 as the console made its U.S. debut early Friday.

With Sony promising only 400,000 systems for the nationwide launch, the chance of disappointment was high. Many had camped out for days without knowing if they'd be going home empty-handed. While retailers tried to keep expectations low, lines snaked around the block at many stores — even those that weren't going to begin sales until later Friday.

In Palmdale, Calif., authorities shut down a Super Wal-Mart after some shoppers got rowdy late Wednesday. In West Bend, Wis., a 19-year-old man ran into a pole and struck his head racing with 50 others for one of 10 spots outside a Wal-Mart.

Otherwise, many other stores reported calm.

At a Best Buy in Boston with 140 machines for sale, employees simply gave out tickets for the first 140 in line.

At San Francisco's Sony Metreon mall, a "sacred scroll" notebook kept track of the first 505 people in line so they could go to the bathroom or pick up food without losing their spots. Some got wristbands guaranteeing a unit.

There was even a vibrant economy in Mount Laurel, N.J. Restaurants not only delivered pizza and wings, but also dispatched workers to hand out menus. The Dick's Sporting Goods store nearby sold camp chairs and more than a few tents.

Even as retailers drummed up publicity by throwing parties and inviting celebrities, Best Buy Co. Inc., Circuit City Stores Inc. and others warned customers all week that supplies would be tight.


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